With around 20,000 visitors in our first year back in 2016, and a staggering 30,000 in attendance in 2017, this year kept up the trend with visitors, customers and friends old and new from every walk of life stopping by to admire our range up close: To feel the quality of our silk scarves and ties, and to see for themselves the intricate craftsmanship that goes in to every piece of our jewellery.We were hoping for the same in this summer’s festival and with so much interest, and so many visitors over the course of another incredibly successful festival; we were left exhausted, but also thrilled and energised for the coming year by another amazing experience. Just as in previous years, our designs and products are always inextricably linked to the themes of tradition and culture that Iran is renowned for. So we share those feelings of interest and that love from our visitors. They are all expressed through the design and creation of our products. The history of our nation means a lot, but so does the fashion of today, and with a range of products that combine the traditional and the contemporary, the energy that drives us forwards is the sense of heritage and tradition of the past. That very same positive energy was something we took from everyone we engaged with in Stockholm. The complements we received for our increasingly popular jewellery and fine accessories and the love and interest everyone displayed for our homeland was something we were thrilled to take away with us.
